Joey Adler is a visionary entrepreneur and humanitarian, seeking to reinvent the business of philanthropy through ground breaking sustainable models. Today, as President and CEO of Diesel Canada Inc., Joey's keen entrepreneurial savvy has helped grow the brand into one of the most recognizable and desired fashion labels in the country. A passionate philanthropist, Joey founded the ONEXONE Foundation in 2005 with the philosophy that every single life is precious and that individuals can make profound changes in the lives of others, one by one. ONEXONE's mission is to improve the lives of children in Canada, the US, and around the world with programs dedicated to water, health, education, play, and food. Joey is also a founding partner and key thought leader behind Industrial Revolution II (IRII), a new sustainable and environmentally responsible business model for the 21st century. The first such business will be a state–of–the–art apparel manufacturing facility in Haiti. In 2011, Joey was honoured in the "Canada's Most Powerful Women: Top 100TM" awards.