Annette Felder is the co-founder and creative director of The UpCycle Project. A graduate of Central St Martins of London, she is also the co-creator of the fashion label Felder Felder. Her passion to bring together the world of technology, sustainability and fashion, has led her to collaborate with renewable energy frontrunner BMWi, in the creation of designs with recycled and upcycled materials for London Fashion Week.