Graduated in Communications and an Innovator by nature, Alejandro started his first venture in 20014 as co-founder of the Pararrayos Sound Laboratory, winning numerous international awards for his performance with clients such as SONY Entertainment Television LatAm and Canal Warner, among others. Moving to Peru in 2008 he led the development of Inmobiliari, a construction company that managed to position itself as market leader in less than 5 years. He is currently president and co-founder of the A.I.R.E., winner of the National Environmental Award Peru 2015 among other international awards, which promotes regional cultural projects with a positive impact on the environment and generating social transformation through urban art. His work focuses on creating urban art projects with the participation of communities, using photo-catalytic paints that have the capacity to filter air pollution. He is also co-founder of the technological stratocaster RatLab Systems, which aims to generate massive access to digital manufacturing technologies.
1 in 8 deaths in the world is caused by air pollution." WHO
AIRE is a citizen initiative that seeks to combat air pollution and generate social transformation through urban art: We paint murals with educational content created in a participatory way with the communities. The murals painted with materials that clean the air.