Mara Ares grew up in a family of entrepreneurs in her native Argentina. In 2008 she launched her videogame development company, Ares Richmedia. In 2013 Mara received the Gamescom grant and was a finalist at Impactec 2015 Singularity University and the Intel Berkeley Challenge 2010. She was also one of the entrepreneurs selected to participate in President Obama’s Town Hall in Argentina. Since 2009 Mara has been a game design professor at different universities, training the new generations of videogames’ developers. She is the author of Videogames, Build Your Company in 10 Steps, published in 2014 and available in the U.S. and Europe.