Julieta Piñeiro is co-founder of Machi, a virtual reality content platform for medical treatments. She is currently managing the medical-scientific validity of this organization, in order to generate knowledge in Latin America. Machi has a gallery of virtual reality content related to regional identity and personalized quality and it works offline. In 2017, this start-up received the SAMSUNG INNOVA Award and the support of the Ministry of Culture of Argentina. Julieta is a multimedia producer with experienceon the generation of content in various formats, such as advertising, film, documentary and educational television. Her passion is to develop solutions that combine technology, culture and health, generating a positive impact on people.