For 20 years, Craig’s passion has been using technology to connect people and music – through innovative, intimate and interactive experiences. In the mid 1990’s, Craig founded the award-winning interactive agency CRASH!MEDIA, and in 2001 developed the internet’s first online music studio, Looplabs. Millions of people have benefited from Craig’s innovations, including Steve Jobs, who demoed Looplabs for the launch of the Safari Browser at an Apple Keynote. Craig has since become an industry thought leader in the interactive music space; authoring books, speaking internationally, teaching, curating technology events and developing / licensing customized online music experiences for top global brands. These companies include: Microsoft, Sony, Coca-Cola, HP, Vodafone, AOL, Bacardi, Heineken and many others. Currently he is focused on developing new interactive music products and experiences that break down barriers to making music – while connecting the world. Craig has received special recognition at SxSW and has won the prestigious Webby Award.