After working 20 years in advertising in Brazil, Alex Angelini, created Popix Productions - a company specialized in bringing entertainment and education for young people and children. His productions for TV, Video on Demand, Internet and Mobile platforms have won national and international awards. The purpose of Popix is to combine entertainment and education, bringing its content to all social groups, without distinction. One of the main projects of Popix Productions is Badabada, a musical series for children aged 0 to 5 years. It is exactly at this stage of human development that the child must have contact with the notions of music: rhythm, melody and sounds, as musical learning during these years exponentially stimulates brain development. With Badabada, Alex seeks to make quality education through music available to all children in Latin America and the Caribbean, with the ultimate goal of achieving generational social impact.