Alejandro González is a Comunications specialist and innovator. In 2004 he started his first venture as co-founder of “Pararrayos Studio”, a sound laboratory, winning numerous international awards for his work with clients such as SONY Entertainment Television LatAm and Warner Channel, among others. He moved to Peru in 2008 and led the development of Inmobiliari, a construction company that managed to position itself as market leader in less than 5 years. Currently, he is the President and co-founder of the NGO A.I.R.E., winner of international awards, including the Peru National Environmental Award 2015, which promotes cultural projects at a regional level with positive impact on the environment and generating social transformation through urban art. His work focuses on creating urban art projects with the participation of communities, using photo-catalytic paints that have the capacity to filter air pollution. He also co-founded the technological startup RatLab Systems, which aims to generate massive access to technology for digital manufacturing.