Pedro Monteiro (co-founder from São Paulo), Samuel Rodrigues (co-creator, from Porto) and José Ruivo (co-founder, from Porto) met some years ago, in Rio de Janeiro, during an exchange experience. By spring of 2013, life brought Pedro to Portugal and, back together, the three friends decided to create a vegetable patch on the terrace of their workplace on Porto’s city center. Once they couldn’t find the right products for urban agriculture, they gathered their efforts and experiences on architecture and permaculture and decided to build their own equipment. The prototypes evolved, they realized they could transform them into a product and the Noocity Growbed was born! Decided to dedicate 100% of their efforts and time to this project, Pedro and José officially founded Noocity Urban Ecology. Later that year, sharing their idea with two long-term friends, Rafael Loschiavo (from São Paulo) and Leonor Babo (from Porto) the Noocity Urban Ecology team won two strategic partners. Leonor developed the branding and communication area of the company and Rafael created Noocity Brasil, turning the Growbed production in that country into a reality and starting the commercialization and delivery of Noocity products all over Latin America. Our Product: Self-watered raised bed Noocity has sold almost 1,000 Growbeds to more than 10 different countries. In Brazil, more than a hundred units were sold, and the client list includes important schools, restaurants, specialized events and media partners.