Marcelo Wilkorwsky holds an MBA from the University of Barcelona, Spain; a Masters in Finance - IEBS Business School, Madrid, Spain; a Masters in Digital Marketing and Communication on Social Media Esden Business School;a Bachelor’s degree in Foreign Trade from the Universidadde la Empresa.Graduated Magna Cum Laude. In 2011 Marcelo Wilkorwsky, CEO and co-founder of Oincs, created a Twitter account with a simple mission: to work as a crossroads where people working together could stay up to date on what was happening out on the city’s streets, in real time. In a matter of days the account went viral. Major news media quickly showed interest, which fueled the user community’s growth and helped the account consolidate itself as a go-to place for information on traffic. Having demonstrated the usefulness of digital platforms to meet the need to travel more safely and without surprises, the next step was to create a mobile application that would resolve problems related to mobility and public safety around the world. This is how Oincs came into being. Oincs is a platform designed to look after users and make them aware of what is happening out on the street. It works with the cooperation of the user community itself, which shares and updates information in real time to the benefit of all. Less than two years after its launch, Oincs boasts more than 110,000 registered users, making it the most frequently downloaded app in Uruguay. It reached the top three of the App Store in 11 countries of Latin America and the Caribbean and has won many distinctions and awards. They include one granted by the Uruguayan Chamber of Information Technologies (CUTI in Spanish) for the best software product of 2014. The Oincs team is now working on expansion plans and developing new functionalities.