Javiera is a business engineer who graduated from AdolfoIbáñezUniversity, and a holds a Masters in marketing from the same school. The start-up allGreenup stems from a desire to exert a positive impact on society by turning small ideas into big solutions. Along with Andrés Luongo and Sebastián Luongo, two other co-founders had undertaken other projects. But for various reasons they did not pan out, and it was not until this project emerged that they decided to take a risk, change their lives and become entrepreneurs. They were moved to act by seeing that the future of Earth's environment is not sustainable. People's awareness and level of participation are low, making change more and more urgent. The founders of allGreenup are convinced that an innovative solution is needed, one which makes protecting the environment a simple, pleasant everyday task. The solution should be accessible to large numbers of people, businesses, institutions and governments rallying around a common cause – protecting the environment. This is how allGreenup started in Chile. allGreenup is a 3.0 environmental education platform that not only provides relevant information but also helps measure environmental impact at the individual level and mobilizes users to carry out sustainable activities to win prizes or make donations. allGreenup also helps companies inspire people to observe environmentally responsible behavior, by contacting them in the exact moment they do something that is environmentally sustainable. It gives firms the option to contact users, educate them and generate a positive impact on the environment. These days the allGreenup app has been developed for iPhone and Android and has 40,000 active users who have carried out more than 530,000 sustainable acts, more than 200 businesses where more than 10,500 benefits have been exchanged and more than 50 alliances with public and private sector organizations, both for for-profit and not-for-profit. Clients and members include Coca-Cola and Philips, with which the company carries out public awareness campaigns. Others are Deloitte and Terra, which use allGreenup to get employees active in the companies' sustainability activities.