Alejandro is a journalist graduated from Javeriana University. He is an entrepreneur with wide experience in mobile content services and Internet. A co-founder of 1DOC3. Alejandro began writing content for the mobile version of a news portal in Bogota. In 2009 he got a job in Movistar and managed the marketing area, information and music services in Colombia. At the time, mobile phones were used only to make and receive calls and very limited mobile content market, paying for jokes, pranks and news through text messages SMS or downloading songs to set them as ringtones. In 2011 Alejandro began to sell mobile content in different countries in Latin America opening successful operations in Colombia, Ecuador, Panama and others not with the same success as the failed experience in Bolivia. In 2013, Alejandro met Javier Cardona that was in the same situation but working in Africa and United Arab Emirates; also with Julian Villarreal, who was Alejandro’s partner at that time and together decided to make new changes focus on high quality mobile and virtual content. They spent more than three months having virtual meetings -all of them were living in different countries-. They identified that the results coming from any health related online search in Spanish were simply not accurate, so they got together to develop a new solution: 1DOC3. 1DOC3.com is a health related question and answer multichannel platform where users find the best answer to their medical queries they do online, because the answers are provided by real doctors and within the context of the person doing the query. 1DOC3 allows health agencies and governments to do prevention and health promotion in a very efficient way with high levels of segmentation, for example matters as teenage pregnancies, sexually transmitted diseases and healthy life style, among others. 1DOC3 has oriented more than 7 million of persons in Latin America and is continuing to expand, its goal is to consolidate the operation in Colombia and expand our commercial presence, first in Mexico and them in America Central to do prevention and health promotion with governments and multilateral institutions.